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CAPA TV | January 23, 2019

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LEVEL Awarded CAPA Start-up Of The Year

CAPA
  • On December 13, 2018

The Start-up of the Year award is for the past year’s airline start-up that has been the most innovative and had the greatest impact on the industry since launch.

International Airlines Group (IAG) low cost unit LEVEL was selected for its innovative strategy and rapid growth since launching in Jun-2017.

Born as a brand, but developing what is a new type of airline management model, LEVEL is IAG’s strategic response to the changing dynamics of the sector. Initially flying long haul from Barcelona and more recently Paris, it has this year deviated from that structure to introduce short haul operations out of Vienna.

All three initial operations are very different: there is the external production model where Iberia operates under the Iberia operator certificate out of Barcelona El Prat Airport; the subsidiary model with OpenSkies operating in France as LEVEL France; and the franchise model operated by Anisec Luftfahrt and branded as LEVEL Austria.

“LEVEL is an example of a fluid and highly adaptable approach to airline management and a strategy that is key for a disruptor brand in an enormously competitive market,” Mr Harbison said. “It neatly complements the operations of other airlines under the IAG umbrella, which can feed its own development.”

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