The Outlook For The ASEAN Air Travel Market
As the fastest growing international market in the world, southeast Asia has spawned ground breaking international LCCs, cross border JV models and even LCC alliances. An essentially liberal bilateral approach by governments in the region has permitted this market driven proliferation, partially aided by the application of ASEAN open skies principles. This has also given the opportunity for discussions at multilateral level with the EU and the potential for a significant dialogue, with common goals. There is however residual resistance to full liberalisation as the framers of the ASEAN multilateral proposed.
• The future of the bloc – will ASEAN governments pursue an EU-like approach to aviation?
• Will the bloc extend to include Asia Pacific?
• Will cross-border JVs become redundant as the skies liberalise in Southeast Asia, allowing regional international connectivity?
• To what extent is the cross border JV a commercial vs a regulatory model?
• How are airlines lobbying governments to open as many markets as they can in order to reduce their risk of being exposed to only a few key markets?
• Is competition too fierce in ASEAN domestic markets? Is further expansion from foreign entities via cross border JVs rational?