The Evolving Airport-Airline Relationship: What Do Airports And LCCs Need From Each Other?
Whilst geographic position plays a large part in an airline’s decision whether or not to fly to a particular destination, the airport also holds an influential role in the decision making process. LCCs and low cost long haul LCCs in particular have unique requirements compared with their FSC counterparts; so it follows that those airports that are able to offer the right facilities and services for their airline customers stand to gain. But additionally, there is huge untapped potential for airports to share data and co-operate commercially with airlines for mutual benefit; this could prove a key factor in attracting and retaining carriers assessing the viability of a new route.
- How do needs vary between full service and low cost airlines?
- How can airports help airlines develop a business case for establishing or expanding a new route?
- The importance of self connect for low cost long haul traffic. What do airports need to do to enable the smooth transfer of self connecting passengers?
- What constitutes the ideal base for a low cost long haul airline?
- How do airports and airlines view the passenger journey? What kinds of data sharing initiatives exist between airports and airlines, and how much cooperation is there in retail and merchandising?
- Aena, Airline Customer Relations and Airport Marketing, Ignacio Biosca
- Dohop, Commercial Director, Chris Baldwin
- easyJet, Regional Director, Javier Gandara
- Halifax International Airport Authority, CCO, Bert van der Stege
- London Gatwick Airport, Head of Airline Relations, Stephen King