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CAPA TV | November 18, 2019

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How Will Investing In Technology Help Drive LCLH Growth?

How Will Investing In Technology Help Drive LCLH Growth?
CAPA
  • On October 23, 2019

Part of the growing success of LCCs around the world is their ability to tap into key technologies to access their customer base. With full service carriers all but caught up, what new and exciting ways exist for LCCs to communicate and market to new travellers?

Setting themselves apart is key to success for any supplier, especially when the passenger’s decision making process becoming more and more focused on deliverables rather than just cost. 

  • What is driving passenger behaviours? 
  • What tools are available to airlines which could influence traveller behaviours?
  • What does the low cost long haul traveller look for? How is this different from short haul LCCs and full service carriers?

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