What Do LCCs (And Travellers) Want From Airports?
There are myriad ways that airports can effectively service both their LCC customers and end travellers. For airlines, assistance can come in the form of incentives and subsidies and building dedicated low cost carrier terminals. For travellers, any initiative that streamlines and enhances the travel experience guarantees a win win for all stakeholders. And while LCCs may have their own distinct needs compared to full service carriers, it remains to be seen whether the same is true of North Asian LCC passengers. If that is the case, do airports and their partners in retail and duty free need to develop offerings that appeals specifically to this fast growing traveller segment?
- Overall, what are LCCs looking for from their airport partners?
- Should airports invest in LCCTs?
- How are North Asian airports using automation, self service facilities and robotics to meet traveller expectations for frictionless travel – especially foreigners hampered by language barriers?
- How can airlines and airports work together to offer personalised services that achieve customer satisfaction (and generate more ancillary revenues)?
- How do duty free outlets, with their premium brands and overall luxury focus, view the fledgling LCC segment?
- Will duty free outlets develop specific strategies to target LCC passengers at dedicated LCCTs?
- Do LCC passengers display different purchasing behaviours compared with full service passengers? If so, how does this affect retailing strategy?
- How are airport retailers working with airport and airline partners in their quest to attract customers?
Moderator: Uriel Aviation Holdings, Vice Chairman, Andrew Cowen
- AirAsia, Chief Global Affairs Officer, Juergen Keitel
- Amadeus IT Pacific, Head of Airport IT, APAC, Sarah Samuel
- Cebgo/Cebu Pacific, President & CEO/VP-Commercial Planning, Alexander Lao
- Korea Airports Corporation, General Manager, Smart Airport Team, Seung Hyun Kim
- Narita International Airport Corporation, Vice President, Aviation Sales & Marketing, Koji Takahashi
- SITA, Vice President, Airports, Adrian Ching