FSC-LCC Partnerships, Cross Border JVs And LCC Alliances In North Asia
Partnerships of various permutations, whether they are cross border JVs, alliances with full service carriers or LCCs forming their own alliances, are an increasingly important feature of the LCC landscape. Full service carriers and the global alliances they are part of see merit in partnering with LCCs given their potential to provide access to lucrative domestic markets. Within Asia specifically, the cross border JV model has allowed major LCC groups such as AirAsia, Jetstar, Lion Air, and to a lesser extent VietJet, to accommodate foreign ownership restrictions by taking branded minority stakes in local airlines. Some LCCs have even formed their own groupings to take advantage of cross selling opportunities. What are the opportunities and limitations of each partnership model from a cost, revenue, traffic and brand awareness perspective? Under a multi airline group structure, how does the parent company strategically manage each of their airline brands? Can a non aligned LCC survive without being part of either a branded group or LCC alliance?
Moderator: Cebu Pacific Air, Board Adviser, Garry Kingshott
- ANA, Senior Director, Mio Yamamuro
- HK Express, Commercial Director, Jonathan Hutt
- Kiwi.com, Founder & CEO, Oliver Dlouhý
- Spring Airlines, Chairman, Stephen Wang
- Uriel Aviation Holdings, Vice Chairman, Andrew Cowen