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CAPA TV | September 28, 2020

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The Future Latin American Traveller: How Mobile, OTAs And Metasearch Is Transforming Airline Marketing, And The Changing “Customer Proposition” In Latin America

  • On September 23, 2017
  • The widespread availability and use of mobile technology, the rise of metasearch, and the growth of OTAs all have concurrent implications on how airlines market to travellers, and how the customer views the end proposition they receive (in planning, and their experience during trip)
  • We examine the implication of mobile on booking behaviour and distribution strategy
  • We explore how airlines are modifying the booking experience and ask what further changes can travellers expect to see in terms of trip experience
  • What is unique, and how are the airlines, intermediaries, tech companies and airports evolving their products in response?
  • Travellers want “beyond air” to be part of their one stop booking process, what value do intermediaries add to this, and what is being rolled out to improve the value proposition of the intermediary in its relationship with the traveller

Moderator: MW Travel Consultancy, Principal, Martin Warner
Panel Members:

  • Amadeus IT Group, Head of Online Travel, Latam, Sergio Vargas Johansson
  • Azul Linhas Aéreas Brasileiras, Alliances & Distribution Director, Marcelo Bento Ribeiro
  • Expedia, Managing Director, Latin America, Carolina Piber
  • Travelport, VP & General Manager for Latin America & Caribbean, Luis Carlos Vargas da Silva
  • viajala, VP Business Development & Co-Founder, Josian Chevallier

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