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CAPA TV | December 2, 2020

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Strategy For Promoting International Tourism To Colombia And The Role Of Alliances With Airlines

  • On September 22, 2017

Colombia developed a new strategy for promoting international tourism and increased the country’s international connectivity.

  • In what way is the context of the country’s connectivity evolution contributing to growth?
  • What was done? / Why was it done?
    – Airports infrastructure and investment
    – Lowered taxes at Cartagena’s airport
    – Decentralisation of international connectivity
  • What is the current (and intended) perception of international airlines towards Colombia?
    – new peace context
  • What is the role of alliances with airlines in the development of international tourism?
  • Has the initiative already been successful?

Moderator:  MW Travel Consultancy, Principal, Martin Warner
Panel Members:

  • Copa Airlines Colombia, CEO, Eduardo Lombana
  • ProColombia, President, Felipe Jaramillo
  • VivaColombia, Founder & CEO, William Shaw

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