Industry Perspective: HRS Global Hotel Solutions
By its very nature, the travel industry never stands still. Traveller behaviour, technological changes and improved data availability and accessibility are shaping and driving all market players. The corporate accommodations sector has traditionally been showing a slower evolutionary pace than the airline industry, but this view is not valid anymore. Customised and personalised traveller experience, new distribution and booking opportunities, the emergence of dynamic pricing models and the expectations of a new generation are pushing the industry forward. This and more will be highlighted in this Big Picture view of the key changes shaping the future of corporate travel as it affects industry buyers and suppliers.