The Digital LCC: Transforming Airlines Through Technology. Personalising The Service – Key To Tackling Declining Seat Yields
Real yields are undergoing inexorable declines as air travel has become commoditised. Airlines have counted this trend by unbundling and offering an array of ancillary services, which can account for 30-40% of revenue, but the question remains, how do airlines unlock new revenue streams?
Personalisation is not so prone to commoditisation; how do airlines get it right?