Uriel Holdings and Reward-U/U-Fly Update
Uriel Aviation Holdings Vice Chairman Andrew Cowen discusses Uriel’s portfolio and opportunities for growth. Uriel’s loyalty programme, Reward-U, has grown quickly since it was established in 2015 and now has 1.2 million members. On average 20% of HK Express passengers are now paying for their flights partially or fully with their points. Uriel intends to bring in a new strategic investor or investors for Reward-U, helping expand the programme to Chinese partners including members of the U-Fly Alliance. Mr Cowen said three new airlines have signed up to join U-Fly which will should be announced shortly.