Can LCCs Really Compete In The Corporate Travel Space?
As business customers and corporate buyers increasingly seek value for money, especially for short-haul travel, and a new generation blends work and leisure when travelling, the distinction between travelling for business or personal reasons has become less relevant. This has provided LCCs with the opportunity to compete for ‘corporate’ business that may previously have not been considered a real revenue opportunity
- What is the awareness level amongst travel managers and buyers of LCCs as an alternative to traditional airlines?
- What LCCs are chasing the corporate travel dollar and how successful have they been in luring buyers away from entrenched carriers?
- What obstacles need to be overcome to persuade corporate buyers to use LCCs?
- The legacy carriers’ view of the LCC “threat”
- How do you demonstrate value beyond price?
- Can LCCs profitably realise the yield premium required to sustain a ‘premium’ hard product?
Moderator: CAPA – Centre for Aviation, Executive Chairman, Peter Harbison
BHP, Global Head of Travel & Expense Management, Joanne Taylor
Carlson Wagonlit Travel, VP Sales & Program Management, Michael Valkevich
MedAire, General Manager Asia Pacific, Harold Pradal
Scoot, Head of Sales & Distribution, Trevor Spinks