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CAPA TV | December 2, 2020

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Star Alliance CEO Update

CAPA
  • On March 21, 2016

Star Alliance CEO Mark Schwab reflects on the role of global alliances and the growing importance of joint ventures within them. He explains the value of locating Star member airlines in the same terminal at airports, with particular reference to Heathrow Terminal 2 and plans at Los Angeles. He also explains the advantages of joint marketing by Star airlines.

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