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CAPA TV | September 27, 2020

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Cathay Pacific CEO Update – The Transformation Of The Business, Its Four Pillar Strategy, Data, New Aircraft And Building A Balanced Network

CAPA
  • On May 28, 2018

Cathay Pacific CEO Rupert Hogg discusses the ongoing transformation of the Cathay Pacific business which includes around 700 different initiatives at different stages of development. He highlights the airline’s four pillar strategy – how the airline is looking to make better use of data to deliver more informed future business decisions, operational excellence, productivity and value management and high performance teams. He discusses the airline’s growth strategy and in particular new aircraft arrivals, how Cathay Pacific is seeking to build a balanced network to support its home market and also the wider Asian region, as well as sharing his views on the low cost long haul market.

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