Singapore Airlines Pursues Rapid Expansion In The US With A350-900ULR
Singapore Airlines SVP Sales and Marketing Campbell Wilson discusses SIA’s rapid expansion in the US market over the last three months driven by its new fleet of seven two class (premium economy and business) A350-900ULRs. SIA has used the A350-900ULR to add 20 weekly nonstop flights to the US, including 10 to Los Angeles, seven to Newark and three to San Francisco. SIA also continues to operate seven weekly nonstop flights to San Francisco using the standard three class A350-900s and will use this type to launch four weekly nonstop flights to Seattle in 2H2019. Mr Wilson explains the decision to add Seattle and the role of of partner Alaska Airlines to provide feed beyond Seattle. SIA is also relying heavily on its network beyond Singapore to feed its expanded operation to the US including routes operated by LCC subsidiary Scoot. Mr Wilson talks about efforts to increase transfer traffic between SIA and Scoot and the importance of the two airlines becoming more integrated.