The Role Of The Airline Conglomerate – Making It A Foundation For Durability
There are one or two examples of effective airline groups, notably IAG. But other opportunities exist. The regulatory system limits options where international airlines are concerned, so an element of creativity is necessary – but that can lead to problems, as is evident from the present issues in Air France-KLM. Domestically the regulatory constraints don’t constrain multi-brand operations in the same way, yet few airlines have embarked on the opportunities that flow. Qantas/Jetstar is a prime example.