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CAPA TV | May 26, 2019

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Improving The Stickiness Of The Airline Product Through Innovation

CAPA
  • On May 16, 2019

Combatting commoditisation is a constant battle. But there are many peripheral areas – most effectively around FFPs – available to airlines to expand their offerings. The list is long, and there are many variations on the theme, all of them involving direct additions to revenue, but more importantly capturing the loyalty of the passenger.

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