Addressing The Corporate And Business Travel Markets More Effectively
There are no more valuable market segments than the repeat travellers in corporate programmes and SMEs. Yet airlines have mostly failed to capitalise fully on these opportunities. Imagination, innovation and new technology are opening up new avenues for exploitation.
Understanding the needs of these segments more effectively – because they are part of the same economic environment and also feeling the pain – will pay dividends, both in the short and long term.
In a downturn, corporate travellers are increasingly vital but what do they want?
Corporate travel is the lifeblood of full service airlines and an increasingly high yield source of business for LCCs and hybrids. What’s more, in a downturn, it’s a more reliable and consistent source of traffic when leisure demand becomes more fickle.