Image Image Image Image Image Image Image Image Image Image

CAPA TV | September 27, 2020

Scroll to top

Top

Social Media Lab: Data Is The New Oil, Or Rather The New Soil For The Business Ecosystem

CAPA
  • On May 24, 2018

Social Media Lab director Andreas Weigend shares his expertise on the rise of, and future of, big data, social media technologies and consumer behaviour. He highlights that in today’s digitalised world consumers are sharing data in unprecedented ways and this social data revolution represents a deep shift in how people make purchasing and lifestyle choices. He advises airlines and the travel sector to ’embrace transparency’ as ‘if you’re not doing it, someone else will be on your behalf’.

error

Do you enjoy CAPA TV? Please spread the word!