Social Media Is Sexy. Making Money From It Is Getting Harder.
Marketing has taken on many new faces over the past decade. Classical media advertising still has a role to play, but instead of being front and centre, it is now becoming almost niche. Consumers rely increasingly on digital sources for their everyday information and social media influencers dominate decision making. So it becomes increasingly necessary for airlines to channel resources into getting in the mix of those behavioural patterns. But it needs clear, sensitive and flexible strategies.
Moderator: Skylight Aviation, Senior Advisor and former easyJet Group Strategy & Network Director, Cath Lynn
- airBaltic, Chairman of the Board & CEO, Martin Gauss
- Finnair, CCO, Juha Jarvinen
- Kenya Airways, Group Managing Director & CEO, Sebastian Mikosz
- KLM, President & CEO, Pieter Elbers