Panel: Who Provides The Data, Who Collects It – And Who Knows How To Use It?
Data has become about a lot more than collecting information that your own customers provide you. Every step we take, every move we make is contributing to massive databases that provide the basis for a level of transparency that we could not have dreamt of as recently as a couple of decades ago. This is in many ways fearsome, as much of our business structuring has been built around an absence of transparency, allowing some form of manipulation of the customer. But, as airlines – and their suppliers – seek to open up new distribution avenues that share key information, the ubiquity of data is beginning to threaten, to disrupt the existing system on a much broader scale. Let’s build the history and try to project where things are going.
Moderator: Aviation Strategy & Concepts, Managing Director, Ulrich Schulte-Strathaus
- Amazon Web Services, Head, Worldwide Business Development – Travel, Transportation & Logistics, Massimo Morin
- Mezi, Vice President, Global Travel Strategy & Partnerships, Johnny Thorsen
- Social Data Lab, Director, Andreas Weigend