Looking To Asia For Inspiration And Growth
Asia is the fastest expanding and most innovative market in the world, it has enjoyed spectacular growth over the past several years and while China has clearly led the way, South Korea and Taiwan have also grown rapidly, and even Japan has had a resurgence in the past few years.
LCCs have finally started to penetrate the North Asian market, helping to drive the rapid growth as lower fares have stimulated demand. LCC capacity in North Asia particularly has increased tenfold over the past 10 years, albeit on a small base, and has nearly doubled in just three years. This represents an LCC penetration rate of less than 20%, indicating that there is still plenty of opportunity for further LCC growth. LCCs are planning more rapid expansion in 2019 but the region’s FSCs are also growing, particularly in China.
•What is Asia doing to meet this increasing demand?
•Is this level of growth sustainable?
•How is the travel industry reacting to this growth?