Understanding The Way Procurement Ticks
The rules for mid-and large market procurement are being re-written. Are you up-to-speed? Procurement is a significant stakeholder for sales and account managers within corporate travel. But let’s face it, procurement can be challenging to work with. Price and savings dominate discussion, there’s a rigid adherence to process and every time a new category manager arrives – you’re back to square one. It doesn’t have to be that way.
If your focus is winning more accounts and improving client retention, then this session is for you. Shining light on the hopes, drivers and aspirations of procurement managers will empower sales and account managers at suppliers with the practical tools to operationalise concepts and lift the conversation from tactics to strategy. The objective – greater top line results!
• Synthesis Group, Founder and Director, William Pegg