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CAPA TV | October 29, 2020

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CAPA Airline Boardroom Live. Strategy Session 2: How Can FSCs Regain Their Short Haul Markets From LCCs?

  • On March 21, 2016

A reformulated Board will be presented with an executive summary report of Session 1 of the meeting and, incorporating that, be asked to address a set of different matters, which for the sake of convenience we have described as high level.

Part 2. High level decisions
1. Distribution Strategy

  • Distribution strategy
  • Reorganising sales channels
  • Improving merchandising opportunities

2. Establishing new business models

  • Convert short haul operations into low cost
  • Create an entirely new low cost subsidiary
  • Buy an existing LCC
  • Codeshare or JV with an existing LCC
  • Focus on long haul, cut back short haul

3. Leveraging Partnerships

  • Use bilateral or global alliances
  • Establishing JVs, immunised and otherwise
  • Use equity investments to maximise network and value added
  • Optimise codeshares and FFP linkages
Moderator: European Aviation Club, Chairman, Rigas Doganis
Panel Members:
  • Aer Lingus, Chief Executive Officer, Stephen Kavanagh
  • Amadeus, VP Distribution Marketing, Decius Valmorbida
  • Comair, Chief Executive Officer, Erik Venter
  • McKinsey & Company, Associate Partner, Riccardo Boin
  • Star Alliance, Chief Executive Officer, Mark Schwab

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