Remaining Pure In An Impure World
The basic LCC model has its clear advantages. It changed the way the industry and the world think about airlines. Yet very few LCCs still retain the original fervour of a cost-cost-cost focus. As others move further into hybrid territory, there are – theoretically at least – vacuums created that can be exploited. Is independence and purity of soul a sustainable option, or are the pressures to go after yield and feed traffic simply too much to resist in the long run?