Image Image Image Image Image Image Image Image Image Image

CAPA TV | September 27, 2020

Scroll to top

Top

bmi regional CEO Update

CAPA
  • On April 16, 2014

bmi regional CEO Cathal O’Connell discusses the transformation of the carrier from a subsidiary of the Lufthansa Group to a fully independent airline, including the move away from providing feed to Star Alliance partners, to focusing more on point-to-point traffic. What were the public relations challenges of convincing the market that bmi still existed, and what are the features of the carrier’s current three-pronged strategy?

error

Do you enjoy CAPA TV? Please spread the word!